The results of the entrepreneurship and innovation management challenge ranged from the market launch strategy to the financing model.
Enthusiasm and intensive exchange accompanied the final presentations of this year’s PEIM Challenge. The project in Entrepreneurship and Innovation Management (PEIM) for students at the Department of Law and Economics at TU Darmstadt was organized by emergenCITY-PI Carolin Bock and emergenCITY scientist Syrine Adala. They set their students the task of working out entrepreneurial concepts and management implications for specific technologies and developments over the course of a semester.
On July 17, more than 30 students presented the results of their findings to the project sponsors - the GSI Helmholtzzentrum für Schwerionenforschung, the Institute for Microwave Technology and Photonics at TU Darmstadt and the LOEWE Center emergenCITY - at emergenCITY’s premises. emergenCITY had contributed the two serious games Krisopolis and eHUB cities – Blackout, which are currently under development, to the challenge.
The students’ results are impressive. Hanae Ait Chelh, Nour Belaid, Mansi Ahuja, Leon Pradler and Jonas Bassenauer worked intensively on the Krisopolis serious game, conducted surveys and interviews and created accompanying materials to the game. They explored the question of how Krisopolis can raise public awareness of crisis prevention - and for which target groups. They looked for potential multipliers and suggested improvements to the game play that could help build a community around it. All their findings, they combined into a market launch strategy.
The group that worked on eHUB cities - Blackout delivered impressive results as well. Muhammad Ahmed, Narmin Hajiyeva, Benyamin Kapan, Suruthika Sothinathan and Heng Xu prepared a market analysis for serious games in Germany, including the competitors, customers and stakeholders for eHUB cities – Blackout. With ideas for a marketing concept, a financing model and the proposal to integrate the game into smart city concepts beyond emergenCITY, they developed exciting and very concrete possibilities for eHUB cities - Blackout.
The students will make the results available to emergenCITY in the form of a final report. emergenCITY will then examine the extent to which measures can actually be taken up and implemented from the elaborations.
